BP Southern Africa (Pty) Ltd

Testimonial Data: 
“The TGI Icon Brand Report empowered BP by giving us new campaign ideas stemming from the insights. Our Ads-to-Bags initiative was born out of the social capital Icon Brand insight. The research was of great value in assisting us to create better briefs by using TGI’s insights together with our segmentation insights. TGI Icon Brands delivered great value and assisted us in improving our brand through the facilitation of superior ideas, which translated into more creative and strategic briefs. We gained greater insight into areas requiring improvement in our marketing initiatives and we increased clarity on key focus areas from a consumer-centric perspective.”
Testimonail Client: 
Liesel Laas, Market Research Manager - BP Southern Africa (Pty) Ltd
Testimonial Category: 

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